It has been presented in Beijing. Held in the fascinating and futuristic Chunfengxixi Library in Sanlitun, the most “international” area of Beijing, known for gathering trendy cultures from diverse populations.

Inaugurated on July 9th and available until August 4th, the exhibition not only showcases the evolution of one of our brand’s most iconic models, the Diamante, but also displays the entire heritage of the company through an emotional and engaging journey. This journey narrates over 40 years of history in the cycling industry, featuring cutting-edge innovations and technologies.

Curated by AitaShop, the exhibition celebrates our tradition and persistent commitment to innovation, a continuous pursuit to ensure the best riding experience for passionate cyclists like you and us.