GVA & Basso
The next chapter starts now.
Greg Van Avermaet joins Basso as the Head of Riding Experience, partnering with a new generation of leadership to prove that for Basso, the first 50 years were just the warm-up.
Developing
Greg will work directly with our R&D team to translate millions of pedal strokes into technical innovation and always better bikes.
Riding
Leading from the pack, Greg will be racing and hosting brand experiences to share the ‘Gold feeling’ firsthand. He remains a competitor at heart, bringing intensity to our community rides and global events.
Shaping
Basso is a 50 year legacy led by a new generation. Greg is the catalyst helping us push into a bigger division, shaping the future of the brand.
“Basso has spent nearly 50 years perfecting the riding experience. I’ve spent my life chasing that ‘Gold’ feeling, the moment the machine disappears and everything just clicks. My mission as Head of Riding Experience is to bridge these two worlds, translating my life on the bike into the evolution of Basso’s products and the riding experience. We’re taking the soul of this brand and evolving it for the next generation. I’ve found myself in a place with people who are deeply passionate about cycling and have grown up with it; the opportunity to build this brand together with them truly motivates me. We aren’t just preparing to celebrate 50 years; we’re launching the next 50 today.”
Greg Van Avermaet
“For anyone who grew up with cycling, Greg Van Avermaet is more than just a champion; he’s a benchmark. While his palmarès is legendary, it’s his aura that truly stands out. From his signature style to his tactical grit and charisma in the bunch, Greg represents the soul of the sport we fell in love with. Working with Greg allows us to continue elevating the riding experience, ensuring our products reach a new level of performance and feel.”
Leonardo Basso, Marketing & Product Manager
